AS IF! Magazine
Editorial Design, Copywriting, Photography, Illustration
Nostalgia is a sentimentality for the past. It’s that warm fuzzy feeling you get when a memory is sparked. AS IF! is a food, music, and culture magazine all about that feeling. It gives readers a glimpse into their past and allows them the opportunity to be transported back to a different time. AS IF! Is all about a sense of play. It exists to bring the 90’s back, even if it’s just for a few minutes.
The typography portrays a lowbrow 90’s aesthetic. The use of italics on the title typography is inspired by the era in logos such as Speedo and Madeline, and shadows are inspired by the type used in Pulp fiction and Pro 24. The colours in each spread are inspired by 90’s objects and designs, such as pink pastel Caboodles cases for the What's in your Fanny Pack department, and Windows 95 UI for the Tech Predictions article.
Project Partner: Daisy Swain
Women in Rock feature pictured written and designed by Daisy Swain