Home Tour Social Media Reels

Video Recording and Editing

I planned, filmed, and edited short-form home and condo tour videos for social media. I developed a more native, social-first approach by filming primarily on a phone and combining salesperson-led footage with close-up shots of specific features and details.

The videos were designed to balance useful property information with a more personal, human element. Including the salesperson on camera helped create a stronger connection with viewers, while close-up footage allowed key features of each property to be highlighted.

After implementing this video approach, the content performed strongly on social media and contributed to growth across the accounts.