Snapdragon Lenovo Video Ads

Motion Graphics Design, Video Editing

A series of 15- and 30-second ads for Snapdragon processors in Lenovo laptops, created for YouTube and Connected TV in both landscape and mobile formats.

With limited product footage available, I developed a motion graphics-led visual approach to communicate Snapdragon X Series features, including long battery life and AI capabilities. The square X Series badge became the foundation of the visual system, I used it as a recurring graphic element and a transition device that carried one composition into the next.

To bring human videos into the ads, I used stock footage of people using laptops with a similar visual profile to Snapdragon devices, and placed the X Series badge near the laptops to connect the footage back to the product.

As the sole designer and animator, I created the campaign without a production shoot or crew, and used AI for the voiceovers. This kept production costs low while delivering a polished campaign, allowing more of the budget to be invested in media placement.